June Team Regency News Letters....
News Letter

Contained in this installment of our Industry Update::
-          “The Real Estate Centre” Status
-          LeadStreet
-          Upcoming events, including Coaching Hall of Fame and our
                semi-annual Financial Round Table
-          REALTOR Code of Ethics changes
 
PLEASE NOTE - This update has been created, and is sent to the Associates and
Staff of RE/MAX Regency and also to successful real estate practitioners in and
around the areas of the offices of RE/MAX Regency.  This fact filled e-mail is
produced to help keep everyone informed, of our events and goals, as well as
provide some insight on where we see our industry heading.  Additionally, included
in our updates are invitations to attend tremendous educational opportunities,
unequaled in our local market, EVERY MONTH!
 
Do you know someone who would like to be included on our e-mail update list? 
Please send me their information and we will include them in the future.  Conversely,
should you not wish to be included any longer on our industry update, our event
invitation and contest lists, please simply reply  to this e-mail with your request –
THANK YOU!!!
 
NOW TO THE UPDATE
 
The spring market is now upon us!  Are you ready?  By now, you should have your
goals updated and your business plan set for 2006.  Your business plan should
outline your marketing efforts, like advertising, postcards, personal brochures,
Internet and your other lead generation activities.  REMEMBER, you are in the
real estate business, obviously, that is what your real estate license says, BUT, your
primary focus, your daily schedule should must outline and block out time just for
LEAD GENERATION.  Lets face facts, YOU ARE IN THE LEAD
GENERATION BUSINESS. 
 
WELCOME TO OUR TEAM
 
Please help us welcome our newest members to our team:
 
John Turnbull, Chris Colgan, Jemima Dankyi, Marc Haakonson, Kevin Pringle,
Joni Will, Kay Boaz, Gloria Scheer MacNeil, Mallak Riyadh,  and staff members
Maria Miller, Mary Brown, and Erin Lyle.
 
This brings our organization’s size to 95, including 78 Associates and 17 CHC, Inc.
support staff members!  RE/MAX International currently boasts 118,453 Associates,
in 6,377 offices in 63 Countries! Over 33 years in business, and NEVER a down month!
 
YOUR LIFE, YOUR BUSINESS, YOUR WAY
 
It’s time again for our monthly “Coaching Hall of Fame” event.  This month’s event is
scheduled for TUESDAY June 13th (remember to schedule the second Tuesday of
the month for this event) with Nick Washienko.  Washienko, a Boston University
professor, is an expert on business presentations. He frequently appears at conferences
and seminars for senior-level executives. He's currently working on a book, "How
Leaders Connect: The Key to Successful Executive Presentations."
Washienko says there are two elements to a business presentation, each equally important:
content and delivery. Strong content must merge with a physical delivery style that makes
you come across as confident and believable. Today's audiences, he says, are more
attuned to a conversational style of speaking than the traditional formal model.
This event will kick off at 6:30pm, with the broadcast beginning at 7pm, at the Holiday
Inn in Warrenton.  If you are planning to attend, please RSVP to me by Monday
afternoon, June 9th, so we may be sure to have supplies and seating for everyone. 
 
TRAINING TEAM
 
The sign up deadline for our next installment of our "100 Days to Greatness" program is
Thursday June 1st!!
 
Our Training Team (Susan Sandlin, Joyce Carter and Jan Wilcox) have been hard
at work setting a new standard in our training program.  While we feel that we are
extremely successful in supporting our Associates through providing a level of service
and training, our feeling is to always look for ways to improve our organization.  We
have Associates who’s goals are to achieve $60,000 to over $1,000,000 in annual
gross commissions.  Fact is, our average Associate, who was with our organization
for the full year of 2005, had an average gross commission earning of $160,000. 
Our training package utilizes the Brian Buffini 100 Days to Greatness program, but
it will now also include many additional benefits.  Regular meetings include outside
guest speakers, in order to enhance the learning process.  Take this great program
and enhance it with our monthly Coaching Hall of Fame event, our weekly Brokerage
and Technology Round Tables and our other specially scheduled educational
opportunities; you can succeed to whatever level you wish in your real estate endeavors. 
 
 
LEADSTREET
 
LeadStreet is now up and running and the leads from this new system are already flowing. 
Below is some information from our Regional Office
 
“…Since the launch we have generated a tremendous amount of leads for RE/MAX
affiliates in the Central Atlantic Region.   Currently;
 
Over 6,000 unique leads sent to affiliates in the Central Atlantic Region
Over 15,500 total lead requests sent to affiliates in the Central Atlantic Region
Over 770,000 Central Atlantic Region listings were viewed on RE/MAX.com “
 
“…Online Advertising:  RE/MAX LeadStreet team has been working on online
advertising in natural search and paid search results with major search engines such
as Google, Yahoo and MSN. Paid searches on these search engines started
April 1, 2006 and we are very please with the amount of traffic it has generated
for RE/MAX.com. The traffic to RE/MAX.com tripled from 40,000 unique visitors a day
to 150,000 unique visitors after the launch of the new site and of paid searches. The
increased traffic was felt by all including our region!...”
 
“…Future Developments:  In the next few weeks you will see some enhancements to
LeadStreet that will be exciting additions to the system. Some of those enhancements
include: RE/MAX specific content added to the email drip campaign functionality
Licensed Assistants will be added to the “I am currently forwarding leads to this affiliate”
pick list. More enhancements are planned and will be communicated as they near…”
 
WOW, when you consider that our region has 7,047 Associates, this means that nearly
every RE/MAX Agent received one lead, REFERRAL FEE FREE in the last month. 
Just one additional benefit to your RE/MAX affiliation!
 
Please get yourself up to speed on this great program.  Bill has attended an all day
“Train the Trainer” class on LeadStreet and he will be sharing his knowledge at our
weekly Tech Round Tables.  Also, RE/MAX is offering classes in the region on using
the system.  You can simply use the basic functions, or, with training, you can utilize
the many features of this system, including the drip marketing, and other features to
assist you in your lead generating activities.
 
 
ADDITIONAL COMPANY DOMAIN NAMES
 
Change, Change, Change.  Yes, our lives and our businesses are becoming more
complex by the day, and this complexity continually forces change upon us.  It has
come to our attention that our current office domain name, www.TeamRegencyHomes.com
may not comply with the National Association of REALTORS guidelines for use of
the “REALTOR” name.  While, at this point, we are not in receipt of any “official”
notification over this issue, we are being proactive with this information.  We have
registered the following domain names, www.TeamRegencyHomes.com, w
ww.WarrentonProperties.com, and www.CulpeperProperties.com.  We tried many
variations of names for “Manassas” and “Prince William” but we could not find one
that is available.  WE ARE LOOKING FOR SUGGESTIONS.  Please let us
know if you have any ideas.
 
“THE REAL ESTATE CENTRE”
 
WE ARE VERTICAL AND AHEAD OF SCHEDULE!!  It has been over 6
months since we broke ground and nearly Three Million Dollars spent into this
project, and now, we are closing in on our occupancy date.  Everything completed
to date may not look like much, as most of the work has been setting the site grade,
installing the retaining wall and installing all the underground parts to the project. 
Now that the building is up in the air, it will look like we are moving faster.  In fact,
we will now be able to see everything progress.  The steel is complete and the light
age framing is nearly finished.  Electrical, plumbing and the HVAC systems are all
being installed now. We are scheduled to have the building completed by August
31st and right now we are running about two weeks ahead of schedule.
 
Check out our building camera at www.TeamRegency.com.
 
REALTOR.ORG ARTICLE THAT CAUGHT MY EYE
 
We all must remember that we are paid our commission, not just for our service, but
most importantly, for our expertise.  I wanted to be sure that you read the following
article which appeared on REALTOR.org:
 
Skills, Not Just Service, Justifies Fees

(May 20, 2006) --  REALTORS® will be better able to blunt the downward pressure
on commissions by emphasizing the skills they bring to real estate transactions—such
as staging, negotiating, and marketing—rather than relying solely on customer service.

“There’s a confluence of factors that could become the perfect storm if we don’t
properly manage and convey our value as marketers,” said Allan Dalton, president
and CEO of REALTOR.com®, at the 2006 REALTORS® Midyear Legislative
Meetings & Trade Expo. “Home owners are challenging us on our marketing fees,
and we struggle with that because we’re listing oriented.”

“I believe our industry has to evolve from seeing itself as in the service sector to being
in the skills sector,” Dalton added. That evolution requires a change in mindset to one
of marketing for consumers, rather than marketing to them. “We have to grow up as
an industry and start responding to business-sophisticated consumers,” he said.
REALTOR.com®, the official Web site of the NATIONAL ASSOCIATION OF

REALTORS® and the number one real estate site in terms of traffic, with 6.6 million
unique users per month, has launched a number of features to help REALTORS® d
emonstrate their value and reassert themselves as skilled marketing professionals.
For example, the latest feature at the site, the Featured CMA™ Marketing System,
not only enables consumers to obtain an approximate valuation on their home, but
also to contact a REALTOR® and learn how to increase that value through marketing,
staging, and other activities.

“Home valuation is the role of a REALTOR®. It’s not the role of the Internet,” said
Dalton, referring to other Web sites that use recent home sales to provide consumers
with a value range for their homes.

“I don’t think that in the history of the real estate industry there’s been a greater need
to focus on marketing than now,” he said.

— By Chuck Paustian for REALTOR® Magazine Online
 
CONTEST
 
 O.K.  How many times has the Federal Reserve increased rates during its current
rate increase cycle, what the Fed Funds rate BEFORE the first increase, at the start
of this current increase cycle, and what is the Fed Funds rate today?  Be the first to
email the correct answer to me at ChuckCornwell@remax.net  and win a $50 gift
certificate to The Bone Fish Grill.
 
Good Luck!!
 
Chuck Cornwell
Broker/Co-Owner
RE/MAX Regency
Warrenton and Manassas, Virginia 
800-831-4663
 
Get the facts on RE/MAX Regency, visit www.TeamRegency.com